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Essays 271 - 300

Positioning

fewer resources the company has the greater the attractiveness of a niche market due to the way that the market operates and the a...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Competition Increases by the Internet

the www.waterstones.com site. The site will come up with the sign Waterstones working with Amazon, and a page that is typically Am...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

Internet and European Community Competition Rules

recognize that economic strength goes hand in hand with political change (Sutherland, 1997), it is also important to understand th...

Hong Kong's eCommerce Challenges

In a paper consisting of fifty nine pages Hong Kong's business community is examined in terms of internet trading and ecommerce ch...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Small Business Operations and the Internet

to still address their personal needs when it is convenient for them. "Hundreds of major retailers dot the Web with a fast-evolvi...

Personal Jurisdiction Issues and Internet Business Websites

Where jurisdiction is concerned, the courts generally rule one of two ways. First, there is the general jurisdiction which holds p...

Traditional Stocks v. Internet Stocks in Terms of Risk

look up and youll see fluffy white clouds decorating a blanket of blue. But to read the headlines and listen to the talking heads ...

New Small Businesses and the Internet

at their site. This gives the small business the opportunity to basically compete with their much larger counterparts in many indu...

Computer System Security Types

all security problems, encryption and the use of a firewall, as well as other solutions are often utilized. However, when discerni...

Computer Attacks and Internet Security

The company was the victim of a "classic Distributed Denial of Service (DDoS) attack generated by the coordinated efforts of many ...

Internet Portals and Business Value

starting site. This may be the page that a browser is set up to load automatically when it is opened or it may be a webpage that i...

Net Gain by Hagel and Armstrong

Concurrently, these same companies are interested in building long-term relationships with their customers, and it has become appa...

Legal Issues Pertaining to Global eBusiness

(2) the main features of the goods or services, (3) the price of the goods or services (including all taxes), (4) added delivery c...

Revolutionary Development of the Internet

years later, software for personal computers became available. This software heralded the entrance of Bill Gates to the technologi...

ISSUES IN E-BUSINESS

lot easier to take a quote from someones online work and reproduce it in another piece of online work (Understanding Legal Issues ...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

Internet Commerce Best Business Model

In a paper consisting of six pages the future of dot com ventures in light of recent failures and the impact of globalization are ...

Changing Lives Through Internet Technology

In six pages this paper examines the changes brought about by Internet technology in terms of society, business, and ethics. Eigh...