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Essays 421 - 450

Campaign 2000 Issues

In nine pages this paper examines the U.S. election process in a consideration of presidential campaign strategies and issues from...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

SCLC's 1968 'Poor People's Campaign'

In nine pages this paper examines the Southern Christian Leadership Conference's Poor People's Campaign of 1968 in a consideration...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

Analysis and Recommendations for Bundy Asia Pacific

transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

The Safe to Sleep Campaign, SIDS

This research paper discusses the Safe to Sleep campaign, which is a promotion effort designed to address the infant morality caus...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Company Computerization

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Fictional Gubernatorial Campaign

This essay discusses various campaign issues for a fictional character who is running for the governorship of Texas. The paper bui...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...