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Essays 541 - 570

Investment Assessment Questions

would make sense that the risk premium will need to be higher, twice the risk cam be argued as twice the requires return, If this ...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Harvard Case Study of Ford Pinto

subcompact models. Regulations existed for fuel economy and safety. Ford itself had concerns about the placement of the gas tank ...

Case Study Analyses in Business

Three case studies are explored, all relating to business issues. One case examines the tobacco industry, and the other cases addr...

Nursing Interventions and Case Study on Guillain Barre Syndrome

In ten pages this case study of an individual who after a gastrointestinal infection contracted GBS is presented along with a case...

Case Studies - Vivosonic, Inc. and Beck and Pollitzer

managers at a time where there is going to be uncertainty due to the change in ownership and management occurring at the same time...

A Case of Misrepresentation under Australian Law

if the misrepresentation was material to the contract, and whether it was meant to be an inducement to the contract, it also needs...

Public Relations Campaign Development in Theory and in Practice

the resulting contamination has blown over both China and Burma, and looks as if it may also spread further west. The problem is...

Social Media Campaign Development

Here is an example of how such a blog post might read. The first annual Brew at the Zoo is here! Franklin Park Zoo is hosting a da...

A Case Study of De Beers

In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies th...

Banking Industry and Young Professionals as a Target Market

what risks would he be bringing to the bank? If he does go with risky clients, how might the risk be managed? To some extent, the ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

The Concept of Economies of Scale

a company expands, the production units increase and this provides the firm with an opportunity to decrease its costs ("What are E...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Early Language Acquisition

Cognitive development is about information processing, reasoning, intelligence, memory, and language development. It is about the ...

Self-Reflections

This essay presents a self-analysis with a personal reflection. The analysis focuses on the writer's adult development. Analysis c...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Development That is Directed by Policy

combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of South America ...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

The Anti-Gun Campaign in the UK

into a specific behaviour pattern. During elections may be are biased views of the electorate to favour the government, however wi...