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Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Case Study on Computer Consulting

In nine pages a case study of CompuGear Inc. is considered in terms of current issues facing a professional computer consulting fi...

Case Study on Multinational Organization and HRM

In nine pages this paper discusses a case study on a UK production facility initiation by a Korean company in an examination of mu...

A Realistic Case Study on Alcoholism

In a narrative consisting of ten pages the writer's experiences with an alcoholic friend are discussed with an analysis based upon...

Case Study of AMP Incorporated and Technology Management

In six pages this paper examines the technology management of AMP Incorporated in a consideration of Managing Technology by Lowell...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

Case Study of Skirball Center

In five pages this paper presents a tax case study of Skirball Center with an appropriate 990 form filing required of all organiza...

Harvard Business Case Study on Hudepohl Brewing Company

In twenty pages this paper presents a Harvard Case Study of Hudepohl Brewing Company in a corporate overview with recommendations ...

Case Study of Four Winds Marina

II. MAJOR OPPORTUNITIES & THREATS IN EXTERNAL ENVIRONMENT Threats that were present to the external environment included the pote...

Small Business Female Entrepreneurs Case Study

barriers that typically stand between women and the opportunity of entrepreneurship. Developing countries especially would do wel...

Qwik Paint and Body Centers Case Study Analysis

Additionally, the President and CEO of Qwik Paint, Ricardo de la Monte, appears to have taken the decline of his company in a very...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Conrail Case Study of Problems and Solutions

In ten pages Conrail's strengths and weaknesses are assessed in this case study of history, growth, and management principles, wit...

Women's Club Ltd. Problem and Solution Case Study

In ten pages this paper examines problems of growth, strengths and weaknesses, economics, and corporate environment as they pertai...

Sales Candidate Recruitment Case Study in Problem Solving

In nine pages this paper discusses how HRM can solve the problem of hiring sales candidates in a consideration of internal and ext...

A Company Case Study of Amazon.com

In this paper consisting of five pages the company created by Jeff Bezos in 1994 is examined in terms of SWOT analysis and examina...

Case Study on National City Bank Corporate Code of Ethics

In ten pages ethics policies, their significance and application, are discussed in this case study involving National City Bank's ...

Hiring and Assimilation of Females in a Sales Management Fictitious Case Study

This paper presents a fictitious company case analysis in eight pages of the problems an older manager faces concerning the hiring...

HealthSouth Rehabilitation Managerial Case Study

within its thirty-six markets (24 states) is reportedly similar HRC themselves. Differences are judged primarily on the quality o...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Case Study of Famous Amos Chocolate Chip Cookies

In four pages this company is examined in an overview that includes problem analysis and long term success recommendations Famous ...