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Essays 361 - 390

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

German Retail Industry Case and General Application of Business Ethics

to pressure they undertook to dispose the oil rig on land, which they knew and was later proved to be both more costly and more da...

Financing Questions for Cintas Corporation

and as well as this there was also an increase of $64 million short term debt, this was under the $300 million paper program that ...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

Australia Soft System Modeling and Rural Tourism

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Marketing Theory Development

and even horror scenes, a formula that is followed by the exhibition to today. The exhibition also changed to suit the environment...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Marketing Mix of United Kingdom's Royal Mail

the consumers. An alterative paradigm of liberalisation has also been proposed, and when looking at postal services in terms of th...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Questions on Healthcare Economics

In six pages U.S. healthcare economics are examined by answering student posed questions regarding reforms to Medicaid, antitrust ...

Profitability and Market Influences

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

General Equilibrium Theory and the Market Economy

In nine pages this paper contrasts and compares the perfect competition general equilibrium theory with the market economy model r...

Accounting Theories and Their Uses

This paper examines the foreign and domestic usefulness of such accounting theories as 4 way equivalence models and capital market...

UK's Capitalist Economy

In six pages this paper considers the capitalism approaches the United Kingdom takes in a consideration of how it was transformed ...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Business Plan to Open a Chain of Fruit Juice Cafes

of a franchising model to help speed expansion in order to create a national chain. The benefits of this plan are * A gap in the m...

Management : Principles & Roles

of Management, 2006). Fayol said these functions were universal; all managers performed these functions or tasks regardless of ind...

Cinnabon; Competitive Analysis

the baked good market. In the US this was worth $42.9 billion in 2004, with a slow growth rate of 2.4% on 2003 (Euromonitor, 2005)...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

When Keynes Believes Markets Fail to Function Properly in Laissez Faire Capitalism

(Nellis and Parker, 1996, Keynes, 1963, 1997, Leontief, 1936). There are different market considerations where there should be int...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...