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The Effects of the 2008 Presidential Campaign

it is important to remember that the executive office is only one branch of government, and much has to do with which parties have...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

“The Private History of a Campaign That Failed”

History of a Campaign That Failed" with a recounting of his interactions with another young man that was about the same age that h...

Global Campaign Against Terrorism and Post 911 Legal Considerations

this kind of offense when it is committed on board an aircraft registered in that state, when the aircraft lands in that state wit...

2003 CWA and Verizon Contract Campaign

labor contract between Verizon East and the Communications Workers of America (CWA) expired (Communications Workers of America, 20...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Boston's Chinatown and its Protection Campaign

come from private donations within the Asian American community. However, the support is not all internal. Externally, there are...

AIDS and Media Advocacy Campaign

who are HIV positive or already in full-blown AIDS, inasmuch as 8,994 children under thirteen were diagnosed with AIDS, while anot...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Seat Belt Promotional Campaign

This paper provides an overview of a public health promotional, which encourages the use of seat belts. Three pages in length, fou...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Theories of Leadership and Nursing

"organization does not need transforming" (Transformational leadership, 2007). Transactional leadership is much in keeping with ...

The Use of the Gap Model in the Australian Travel Industry

expects (Anderson, 1973). Therefore this is a model that is suitable to be used in any industry where there are there are human se...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Deconstructing A Loreal Advertisement

toward consumption. As such, the public began spending money, causing various industries to take notice of such disposable income...

Investment Appraisal Techniques

incentive for the investor to take the extra risk. The level of the extra return related t the risk is known as the risk premium. ...

Environmental Problems Colleges Called Upon

Most intelligent, thinking people realize that what some scientists have reported is absolutely true. The climate is definitely ch...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...