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Essays 361 - 390

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Analysis of Marketing Opportunities; The Car Market in Australia

exert an influence for cars that are cleaner and cost less to run and increased the sales of smaller cars. Despite this there are ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Sociology Terms

the operations are controlled by rules and procedures, with formal separation duties and positions and division of responsibility ...

Education: Micro And Macro

Stereotype vulnerability is the manner by which ethnic populations believe themselves as being subordinate to their white counterp...

IBM Financial Analysis

addition to the $16,289 return on to current assets are also longer-term receivables in the capital assets which amount to $11,603...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Exporting to China

the way that the market needs are likely to develop. To do this we need to look at the macro environmental factors, an assessment ...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

The Potential Of The Energy Sector In Albania

This 3 page paper looks at the potential for an entrepreneur to startup and energy business in Albania. The paper considers the ma...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Comparison of Business Cycle Analysis and Qualitative Anaylsis

In three pages this report compares these two types of analysis and also considers macro and micro forecasting differences as well...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

A look at Gandhi

Gandhi is discussed from a social work perspective. Various aspects of his achievements are explored. The micro, macro and mezzo l...

'Characteristics of Total Institutions' by Erving Goffman

This paper consists of four pages and considers Goffman's article in a micro and macro comparison of cultural themes, adaptation a...

Levels of Behavioral Analysis

This paper examines micro, macro, and molecular analysis, and applies the various analytical techniques to studying certain types ...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Company Profile of Dell

In nine pages Dell is examined in a company profile that includes discussion of the computer industry and its micro and macro leve...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Approaches to Organizational Needs Assessment

In five pages this paper examines the scenario of an American citizen working as a Malaysia plant manager in a consideration of ma...