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Essays 331 - 360

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Australia Soft System Modeling and Rural Tourism

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Company Computerization

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Mexico's Wal Mart and Multinationalism

In six pages this paper examines multinational enterprising in a case study of Wal Mart's entry into the Mexican market. Seven so...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...