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Essays 181 - 210

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

Case Study on Network Design

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

Two Contract Law Cases from Australia

to identify if and where the offer and acceptance may have taken place. Anton placed an advertisement, for the call from John to b...

Qualitative Research Talk

The question for the study being discussed is: "How effective is the new ESL curriculum in helping student improve English languag...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Practical Nursing Theory Application

care model is highly useful with the elderly and those recovering from surgery or illness. Self care is not an issue that enters ...

An Ethics Case Study

This paper consists of 3 pages and involves a student supplied case study in which the best friend of the President of the United ...

Student Supplied Case Study on Proposed Southern Comfort Corporation Acquisition by Brown Forman Distillers

is the net profit the total revenue after all costs have been deducted, sometimes before interest and tax divided but mostly afte...

Business Intelligence Acquisition Approaches

in the creation of knowledge that the organization can use to enhance its competitive position in its industry, without regard for...

Case Study Comparison of Cognitive Behavioral Theory and Psychodynamic Analysis

within the scope of this relationship commonly provided substantive information about the emotional status of the individual. ...

Unihost and Raising Capital

to the case this was the 1997 profit margin so is a good guide. Now we can look at the income from each of the projects, the incom...

Readying Gene One for an IPO

models would look at negotiations and bargaining to get to an end. In research undertaken looking at the way that character...

Get Well Accounting Case Study

given in the case. There are fixed overheads that are related directly to each of the procedures, there are also costs that are ca...

Optimizing Profit for Clear Hear

but also at looking at how the remaining 30,000 units can be provided, which would mean either switching production from the beta ...

Choosing Between Two Contracts

This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

Harley Davidson ERP Case Study

This 6 page paper is based on a case study provided by the student. The paper assesses the decision making process followed by Har...

Coors Brewery Case Study

substitute products (or services), and the power of purchasers and suppliers. Porter does not see these external factors as workin...

Retailing and IT

In ten pages this paper examines the changes in retailing that have resulted from information technology with a consideration of '...