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Essays 511 - 540

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

Comparative Analysis of 2 Studies on Safety Audits

is made, rather than reflections on a new study outlined in the article. Method The methodology utilized in this study is a co...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

British Cunard Line Ltd. Marketing

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Change and Employee Resistance Management

In eleven pages this paper represents the first chapter on this topic thesis, which includes study introduction, problem statement...

Quitting Smoking and Current Studies in Nursing Research

Many of these research findings have been conducted by and directed to the nursing community, because it is the nurse who, in conj...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Analysis of the Sullivan Ford Auto World Case

The owner had become well known in his community and was actually liked and respected (Lovelock & Wirtz, 2007). His daughter, Caro...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

BabyCare Ltd Case Study

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

Canada - Marketing Cases

27.3 percent living in single-detached homes, 7.2 percent living n semi-detached houses, 5.6 percent in row houses, 4.4 percent in...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

NPV and Cost of Capital Questions

there is to be a salvage value at the end of the project, this should be included as cash flow that is received in the last year, ...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

Investigator and Ineffective Interviews

Not all investigators conduct effective interviews. In the case discussed, the interviewer made many mistakes which are identified...

Research Analysis

This research paper, first of all, relates the PICOT question that provides the basis for a proposed study, and then compares it ...

Australian Land Law; Enforceability of an Easement Not Created by Deed

the characteristics that are required for an easement to exist. There are four accepted characteristics which are laid down in the...

Colonialism's Effect on Anthropology

"Day after day, minute to minute, Tutsi by Tutsi: all across Rwanda, they worked" (Gourevitch, 1998; p. 18), the sole purpose of t...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Three Types of Personal Statement

I, like many other, had inspirational teachers, it was not their knowledge that made them stand out, it was their passion and desi...