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Essays 1321 - 1350

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Comparative Analysis Lucy Honeychurch in A Room with a View by E.M. Forster and Marianne Dashwood in Sense and Sensibility by Jane Austen

could have no moderation. She was generous, amiable, interesting: she was everything but prudent" (Sense and Sensibility). Maria...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Third World Peasantry Mind Changes

In six pages the reason why the third world peasantry must change in terms of their minds and hearts is discussed because culture ...

Issues Related to Nonprofit Organizations

In six pages this paper discusses nonprofit organizations in an examination of issues including environmental changing, volunteer ...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

The New Indian Generation Moves Away from the Practice of Arranged Marriages

In a paper that contains ten pages the changes in attitudes regarding Indians that relocate to the United States are examined in t...

Organization and Change Management

and it was found they tend to like the boss better as well (Pearce 1999). Implementing the Necessary Changes In order to facilit...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Academic Performance in the United States

In a paper consisting of five pages it is argued that the perspective as it relates to substandard academic performances must be c...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Elementary Administration and Views of Principals

and policy are in light of the form that actual conditions can take. The Role of Research...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Analysis and Implementation of Organizational Change

In fourteen pages this paper analyzes organizational change in the consideration of a scenario in which change is necessary with T...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Post Cold War Peacekeeping Efforts

The cold war is generally thought of as the time when the U.S. and Russia were the major world powers and there was an underlying...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...