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The best example of this type of scenario deals with Microsoft Corp. and the suit brought against it during the late 1990s and ear...

just a touch of a button. Add a company trying to implement a marketing mix for its product into the fray and it can be hard for t...

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

teacher, Zev Siegel a history teacher and Gordon Bowker a writer. The name Starbucks originated with the novel Moby Dick by Herman...

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

When looking at the product it is important to consider the markets into which it will be sold (Kotler and Keller, 2008). If the...

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

In six pages this paper examines the Nikkei in a consideration of the post 1989 Japanese stock market. Twelve sources are cited i...

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

In twelve pages finance topics including organizational cash flow, the DuPont assessment model, fund managers and mutual fund port...

In five pages this fictitious Denver brewery is the focus of a strategic market assessment. Three sources are cited in the biblio...

A problem with the container shipping industry is that despite an increased demand overt the last few years the capacity in the in...

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

in global trade, the less inequality there is. At this point in time, many Americans would not agree with this conclusion although...

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

can make judgements regarding what purchases to make in a more informed manner. The products or service will usually be di...

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

they may be seen to be enveloped in the issue of to what degree and how to whether globalize or localize strategies across the dif...

one indicator of the economy, the Baltic Dry Index is just as important. The Baltic Dry Index measures how much it costs to ship d...

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...