YOU WERE LOOKING FOR :Marketing Classics Marketing is War and Marketing Myopia Compared
Essays 1651 - 1680
In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...
In five pages this paper examines health care organizations' human resources and discusses the values of marketing and human resou...
shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...
to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...
mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...
nations. GE employs 276,000 people worldwide, including 165,000 in the United States" (General Electric, 1999; p. ibfaca18). "Mir...
outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...
A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...
force is the growing ease of communications: where people with scarce skills can live in one country and work in another, they can...
awaiting them, they still must be careful to do thorough screening and market analysis before attempting to expand into internatio...
resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...
In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...
can strike instant deals rather than having to wait until the bidding is closed (Ihlwan and Hof, 2006). Buyers seem to believe the...
in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...
Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...
all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...
employees wanted to try ideas and make decisions that matched the "precepts," they wouldnt require approval. Furthermore, the idea...
formerly were the "hottest" markets in the country, buyers and potential buyers finally have come to the point of realizing that t...
and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...
In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...
In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...
In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...
In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...
p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...
own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...
In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...
In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...
In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...
In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...
An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...