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In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

In five pages Erich Fromm's theory on marketing orientation is applied to the character of Harold, husband of Lena, in Amy Tan's t...

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

(Learning Center/Philadelphia). However, shipbuilding still employed some 50,000 workers after World War II, but then began a pre...

different activities than their counterparts in Florida. They may be more prone to engage in winter outdoor activities while child...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

In six pages this paper discusses the marketing alternatives and resource application of an industry that caters to wealthy client...

In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited...

In ten pages these telecommunications' competitors are examined in terms of positioning both past and present, financial data, a s...

This paper consists of a 5 page analysis of an article that was published in Financial Analysts Journal suggesting ways to provide...

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

At the turn of the century, dry legislatures had been favoring womens suffrage and also allowed popular referenda in respect to wh...

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

feeling that was captured in many parts of the world. The Roaring Twenties was a time of prosperity and celebrations. The 1920s ...

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

money and its inherent economic power has caused society to become unbalanced with regard to distribution, creating a sharp distin...

In six pages ethical practices are discussed with the role marketers and marketing departments play in achieving honorable corpora...

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...

for mediating conflict and compensating for job loss (Mosley, 2001). The vast majority of employment protection policies were firs...

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...