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Essays 361 - 390

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

The Expansion of Tesco into the United States

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Expanding Yum! Brands' Presence in Latin America

paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Sears: Electronic Versus Print Marketing

evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...