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Essays 511 - 540

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Wireless Communication's History

cars. Even air conditioners come with remotes. The list is endless. It is estimated that wireless penetration now exceeds one in f...

Change and a CrysTel Communications' Simulation

its customers, several suppliers and the local community were affected by the changes at CrysTel. Customers are key stakeholders ...

CrysTel Communications' Simulation on Sustaining Change Through Cultural Construction

no longer relevant. Rather, it is more likely that the literature reflects the need to relate "new" information and these standar...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Multimedia and Communications' History

the greatest change has been in respect to communication. Communications as it exists today has revolutionized business practices ...

Communication's Importance

survival. When a Neanderthal youth threw a rock at his buddys head and then stomped up and down while screaming like a banshee, t...

Global Communication's Developmental History

: How Industry Manipulates Science and Gambles With Your Future by Sheldon Rampton, John Stauber. 12/22/2000. The authors, of thi...

Contemporary Management and Communication's Role

global marketplace. The Importance of Good Communications It has been said that effective communications provides the foun...

Global Communications' Hegemony Challenged by the Internet

and television industries. Within the last five years, researchers have come to believe that the Internet is now an effective medi...

Organizational Communication Theory and Downward Communications

then becomes what should go into a downward communications program? The good downward communications plan, note the experts, state...

ICQ, Technical Support And Ease Of Use Issues

is so important that it is worth the unknown wait or if the alternative is simply to split tasks between/among more than one insta...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

Exporting Vegetables to Thailand

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Early Language Development In Children With Down Syndrome

the difficulties in the communication, language and speech skills of the people with Down syndrome is not yet properly known. In ...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...