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Essays 451 - 480

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Lincoln and/or Johnson

swearing-in as Vice President" (MrLincolnWhiteHouse.org). In truth, this does not appear to be the actions or thoughts of a man wh...

EMERGENCY RESPONSE PLAN - DALLAS, TX

properties. More often, severe storms light up the spring skies in April and May, and then comes the summer, the heat and drought....

Intercultural Communication In Organizations

is about the emphasis placed on individual accomplishment versus collective accomplishment. An example we are all familiar with is...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Risk Management Plan

low. Given that, more resources should be dedicated to management of risk in the event of a hurricane, rather than in an earthquak...

Greece's 3G Telecommunications

this fro the perspective of Greece, where the third generation technology has only gone live in January of 2004, we can see a patt...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Student Submitted Case Study on Planning Materiality

we take the 175,906 as a percentage of the total assets which are 29,611,000 we get the percentage of 0.6%. This appears to be a ...

Researching a Business Plan

translated into the welsh language due to the high level of Welsh speakers in some of the target areas. 3. Methodology To writhe...

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Overview of IMC

that has developed to aid long term relationships between suppliers and purchasers; a customer orientated approach (Kotler, 2003)....

Definition of Source Credibility

power not all of which are going to be applicable to communication across the media. The five type of power they identified were; ...

Tesco and Marketing Communications Campaign Evaluation

at Morrisons look on the Tesco web site. This is a very plan and simple advertisement, indeed, at the beginning, if the...

A Candidate Assessment

In six pages a marketing officer job candidate's assessment is provided and includes experience skill criteria, attitude, communic...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

SWOT Analysis of Unilever's 'Path of Growth' Strategy

seen as a weakness, but this also leads to a greater level of input to the decision making process and reduces the issues of bound...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...