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Essays 481 - 510

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Products for Financial Services

investment value is very low, but there may be a value if the policy is cashed in early. Unit Trust. This is a pooled investment...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Influences of IT on a Financial Services Company

This 4 page paper looks at information technology in financial institutions and considers influences such as the Sarbanes-Oxley, v...

Cases in Australian Tort Law

The main aim of tort law is to provide a route to gain relief for damages received and costs incurred, at the same time as acting ...

Applications of Corporate Governance Issues to McBride Financial Services

in an accounting system that made many of the concealments that took place legal, or at least borderline, and the attitudes of tho...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Financial Performance of SBC Communications Inc.

for the accounts that ended on the 31st of December 2001 showed a decrease in performance, with total revenues falling by 11% to o...

Financial Analysis of SBC Communications Inc.

In eight pages a financial assessment of this telecommunications corporation that includes its past and present performance is pre...

Children's Services and Communication Activities

childrens activities while her mother and I talk. Body language with both would include a smile, pleasant demeanor and outstretch...

Part II of Children's Services Communication Activities

so uncommunicative. 6. Interrupter It might be possible to build a relationship with this parent, but if that happens then...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Influences on Patient Healthcare Service Provider Communication

information being given to the patient by the doctor. Anecdotal evidence from those who were patients at the time remember importa...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Albertson's: Expansion Globally

ability to grow with an expanded international expertise. It will also want to explore internal cultural change and diversity issu...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Innovation Diffusion

This also demonstrate the was that technology of existing products and company may exercise control overt the market as a whole. T...