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Essays 391 - 420

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

URBAN OUTFITTERS - MARKETING A BUSINESS

This is not to suggest that families cant be trendy or countercultural. But the problem with anything trendy or countercultural is...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Syria: Wal-Mart's Plan to Expand into the Syrian Market

also be influenced by the organisation which the effect, in understanding them the organisation is in the best position to influen...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Overview of Small Business Operations

In fifteen pages this research paper examines running a business in a consideration of financial, marketing, and business plans an...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Accelerating the Research Process

the research (Dancey and Reidy, 2002). There is also less likelihood of the results being skewed due to usual answers for individ...

World Wildlife Fund Marketing Plan

wildlife and wildlife habitats throughout the world. The international headquarters are located in Switzerland, but the organizat...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Enhanced External Counter Pulsation Business Plan

HMOs now are listed as the responsible parties for 97 percent of all Americans who have insurance coverage and are not covered thr...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...