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Essays 391 - 420

"Genius" Award, The MacArthur Foundation Fellowships

This essay is founded on the premise that the writer is applying to be part of the committee that selects individuals to receive M...

Site Selection for Business Continuity Planning

In a paper of fifteen pages, the writer looks at business continuity planning. Disaster recovery sites are analyzed in respect to ...

First Men on the Moon

This essay discusses the Apollo 11 mission when Armstrong and Aldrin walked on the moon while Collins waited in the mother ship. A...

Teaching Styles and Coaching

In a paper of eight pages, the writer looks at teaching styles. The selection of teaching styles based on empirical performance me...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Women's Voices on Africa, Patricia Romero

This book review is on Women's Voice on Africa: A Century of Travel Writing, which is edited by Patricia Romero. This text offers ...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Foundation for Selection Process

job, how persons fit the structure of the job, and the education and other qualifications needed for success (Management Study Gui...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

An Annotated Bibliography of Nurse Research

prevent the potential of incidences of sudden cardiac death in young athletes. The authors maintained that pre-participation card...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Selection and Training in Organizational Psychology

fit with the organization in question. In the context of training, employees are better able to learn and master new skills when t...

Buchner's "Woyzeck" and Romantic Finality

issue has of course been left unresolved to this day, and might indeed have no final solution. Narratively speaking, "Woyzeck"s ma...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...