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Essays 151 - 180

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Article Review on the Trends in Sales Management

Horizontal marketplaces are those that "allow organizations across industry lines to procure goods and service," such as office su...

Internet Communication

This 10 page paper examines the ways in which the Internet makes up for the lack of channels that carry visual and audio signals w...

Legal Brief on the Corfu Channel Case

In two pages this paper discusses the Corfu Channel case in this legal brief overview. There are no other sources listed....

Distribution and Dell Computer

In five pages the direct sales methods of Dell Computer are examined in terms of its revolutionary impact upon the personal comput...

Modern Day Television Reporting

an intriguing innovation when the Weather channel first aired, however. "From its start in 1982, The Weather Channel has been pel...

Levi Strauss and Distribution Channels

In five pages supply logistics and distribution are among the topics of discussion in a consideration of how Levi Strauss is now u...

Construction Work and Communication Issues

In eight pages this research paper considers communication issues of opening worksite channels of communication and communication ...

Overview of the English 'Chunnel' Project

"escape tunnel" within the construction process (Gannon, 1990). During the process of development from the conceptualization of t...

Benefits of Meditation

In three pages this research paper examines creative visualization, channeling, Shamanic Journeying, and T'ai Chi practices of med...

Life and Personality of Dennis Rodman

In five pages former professional basketball player Dennis Rodman is examined in terms of his life and personality with an applica...

America Online's Network Environment

In this paper consisting of five pages the service features and its ease of use are described and a select channel listing is also...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...