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Essays 91 - 120

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Ineffectiveness of the Clean Water Act

In five pages this paper discusses the problems in Georgia, New York, and Missouri that followed the passage of the Clean Water Ac...

Ernest Hemingway the Man and His Writings

This paper consists of five pages and includes a biographical sketch of Ernest Hemingway, details on his work including frequent t...

Works of Herman Melville and Ernest Hemingway and the Uses of Phallic Symbolism

In seven pages phallic symbolism is considered in a comparative analysis of Melville's 'Bartleby the Scrivener' and Hemingway's 'H...

Ambiguity in 'A Clean, Well Lighted Place' by Ernest Hemingway

was eventually decided upon as a fix-it solution soon turned into a mistake of good intention when, in 1965, Charles Scribner Jr. ...

Land Planning, Transportation, and Wetlands Legislation

The Clean Air Act, transportation systems, and land planning are examined in this overview of protections and legislation regardin...

A Case for World History Textbook Inclusion of Nostradamus

In a paper consisting of 7 pages an argument supporting the inclusion of Nostradamus in textbooks on world history is made for his...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Geological and Biological Considerations of Acid Rain

This paper consists of seven pages and addresses the causes of acid rain as well as offer some solutions and advocates stricter la...

Ernest Hemingway's 'A Clean, Well-Lighted Place'

1). Author, F. Scott Fitzgerald once said that Hemingway will be remembered for his great studies in fear. If you look at s...

Cleaning Dentures

support. "Many people used to think that once they lost all their natural teeth their worries were over. This is not the case. ...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...