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Essays 2701 - 2730

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

Financial Markets and Software Agents

In twenty pages this paper examines present and future financial market uses of software agents. Fifteen sources are listed in ...

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Comparative Analysis of Haagen Daz and Ben and Jerry's Ice Creams

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

5 Generic Company Market Positions

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Marketing Case Study of First Alert Smoke Detectors

This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliograp...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Free Market System Benefits

ideas, promote them, continually innovate and contribute mightily to improving the standard of living of the entire nation. It al...

Commerce and Culture

the rebound of the national economy. They did, and with telling results. As Korean citizens curtailed their international ...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

World Market Ideologies

The individual would be bound to uphold agreements that would be necessary to ensure the continuance of any relationships that dev...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Free Market Economy and Government Intervention

In five pages this paper examines the United States from the presidential administrations of Theodore Roosevelt to Franklin D. Roo...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Marketing Difficulties Faced by Abercrombie & Fitch

that market truly wanted from a clothing store. 1b. What generational strategy are they using based on Gob?s text?...

UK Tourism Marketing

to avoid placing a particular perspective on an area which may limit the potential. This means there is a need to attract a wide r...

Itinerant Ski School Planning

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

Investment Portfolio Determination

for the majority of the portfolio will be ten years or more. To undertake this assessment we will first look at some basic requi...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...