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Essays 91 - 120

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Quality Control and Monitoring of Investment Feasibility

attractive on paper, but if the conveyer belt system cannon carry the size or the weight the project will not be feasible. There a...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Assessing the Financial Feasibility of a New Product

total amount that it costs. To calculate this we need to add tighter the start up costs and then look at how quickly this can be e...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Environment and Organic Food

to what most people believe, organic does not automatically mean pesticide-free or chemical-free" (About Organic Produce, 2005). O...

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Conservation v. Preservation in Ecosystem Maintenance

had more of an anthropomophic approach to them than a strictly preservationist approach. Thus enters the argument ecologists have...

Society and Natural Gender Roles

the natural world held many different dangers for communities or societies. With warfare men naturally went off to fight and women...