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Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Satisfaction Guaranteed The Making of the American Mass Market by Susan Strasser

a constant state of change. Because of this perpetual fluctuation, mass marketing focus must remain ever pliable. Strasser...

1929 Stock Market Crash and Source Reliability

day (1998, 1). The author goes on to report more detail, saying that the trading volume had been approximately three times the n...

Definition of Evolutionary Institutionalists

Change is brought on by any number of factors, it might be said, which can also trigger significant changes in the economic struct...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Religion and Consumer Behavior

students who were not religious consumed alcoholic beverages at a high rate then those students that professed religious faith. Fu...

An Analysis of Several Paintings by Thomas Gainsborough

as a foundation member; in 1774, he relocated for good to London where he expounded upon techniques he learned while at Bath, whic...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

Emerging Markets of India and China

a most promising base for software development" (University of Bridgeport, nd). There are a number of risks in India, however, th...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Middle East and Trends of Industrial Development

social that could critically hamper such a quest for globalization. THE MIDDLE EAST AND OPEC Globalization will be difficult if...

Stock Market and the Influence of Technology

except that a certain financier over extended himself and caused several banks to fail that had extended him credit. This particul...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Mueller's Spaghetti® Marketing

the brands it has sold off to others. It was not another food company that bought the Muellers brand, however, but New York Unive...

Cognac Marketing

In seven pages cognac is examined in a general marketing consideration that includes a PEST analysis. Seven sources are cited in ...

Cognac Marketing

In nine pages this paper uses the 4Ps to analyzes the cognac retail market. Seven sources are cited in the bibliography with the ...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Wine Industry in Bulgaria

increased presences may be a viable options. When we look at the average spend, the largest section of the UK wine market t...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Stylized Gourd Birdhouses' Marketing Plan

the countryside have seen birdhouses made of gourds hanging in colony settings or hanging singly. The longneck gourd has been use...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Western Market and Fashions of Japan

quite clear in some instances but it can become muddled in meaning when multiple identities are involved within the context of one...

Rainbow Plant Food New Marketing Plan

red geraniums with yellow leaves. This is an entirely new marketing concept and one that will be introduced to the public using t...

Comparative Marketing Analysis of Sheetz and Wawa Gasoline and Retail Chains

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

Punishment and Poetry

The bright-eyed Mariner"(Coleridge, 2002). The sailor (or Mariner) says that though they started on calm enough seas, the wind p...