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Essays 1051 - 1080

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Letter of Complaint

not spoken to Mrs. Gossip personally and I have not personally heard her make any untoward statements either about my business or ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

The History Commercial Banking in the United States

A paper addressing commercial banking's history in the United States. The author addresses the Glass-Steagall Act, future trends,...

Global Economic Roles Played by the World Bank and the International Monetary Fund

In 5 pages this paper examines how the World Bank and the IMF have managed to keep up with the global economy's many changes. Fiv...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Bank of England's 1997 Independence

In five pages this paper discusses the 1997 independence of the Bank of England in an assessment of its true level of independence...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Internet, Banking, and Small Business

In thirty five pages this paper discusses the impact of the Internet upon banking and small business and the connection that exist...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

EEOC Reporting System Designed for Wilco Construction

on file in any good sized business, or may be accessed through any local Job Service or State Employment Division. But there are ...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Business Deregulation

In nine pages business deregulation and its consequences are examined in a consideration of utility and banking industries. Eleve...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

eCommerce, the Internet, and Improving Lives

In five pages the banking, shopping, and overall consumer ease the Internet and ecommerce have accorded individuals are examined i...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

HRM Research Outline for Reward Improvement Program

of self interest. 2.2.2 Justice To asses this and place it into a meaningful context the ideas and practices of distributive just...

A New Payment System for HSBC Employees

HSBC that will increase motivation and align the long term goals of the employees with organizational goals, including the long te...

The Use of Positive Culture in an Organization

management, it is a reflection of the way that culture from outside impacts and the way that the employment relationship is manage...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...