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Essays 1171 - 1200

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

SWOT Analysis of Bank of the West

its weakness as well. In this day of consolidation, mergers and acquisitions, the financial institutions with the most resources c...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Overview of Emerging Technologies

MP3s have enhanced life in the 1990s and the 2000s but have not really given people more time nor provided substitutes for dreary ...

Scandals Involving Savings and Loan Companies During the 1980s and 1990s

II. Events Leading up to Crisis Pontell & Calavita (1993)explains that the federally insured savings and loan system had been i...

Economy of Japan Following the Second World War

In five pages this paper examines the Japanese economy following the Second World War in a consideration of the banking system's r...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Australia's Financial Regulation

In five pages this paper examines how Australia's banking institutions are regulated. Seven sources are cited in the bibliography...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Assessment of Credit Risks by Commercial Banking and CAPM Use

as the market as a whole. The risk of any investment is usually measured in terms of the beta, the greater the...

Turkey's Market for Disposable Diapers

people, 27 percent of whom are below the age of 14 (Turkey). As a developing nation, Turkey still retains a high birth rate of 17...

Overview of Kuwait Finance House

1995). The Kuwait Finance House was started in response to a need for financial services that met the Islamic requirements for in...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Comparison Between the Federal Reserve Board and the European Central Bank

1998 approval of the single currency, the ECB was officially established (European Central Bank (a) 2002). These days, the...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Dental Practice and the Marketing Professional Services

greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Mozambique and Western Intervention

Also, Africa is suffering from a whole host of other societal upheavals due in a large part to the introduction of Western culture...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Investment Banking and VAR

taken into consideration. The use of VAR is now seen by many as the benchmark of risk management, vice president of Citiban...

Commercial Banking and Tools for Risk Assessment

or losses. The resulting estimate may then be used for planning in managing the risk and undertaking any measure required to reduc...

Loyalty Schemes and Relationship Marketing

If we want to look at how these operate we have to consider relationship marketing and its value in the market place. Payne...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

U.S. Banking and Money

In eighteen pages this report examines U.S. monetary and banking systems with a consideration of money supply and the role played ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...