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Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

Monetary Policy for Bank of Canada

In a paper consisting of eleven pages the Bank of Canada's monetary policy in terms of pros and cons, past successes and current f...

Mergers of Canadian Banks

In eleven pages a consideration of Canada's bank mergers is presented in terms of their pros and cons. Seven sources are cited in...

Banking Industry and Information Systems

culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

U.S. and Argentina Banking Systems

with - or rather resisting - International Monetary Fund (IMF) requirements for gaining loans from that source, but preferred to r...

Goldman Sachs, UBS, and Technology

argued to be the potential source of a competitive disadvantage. However, information technology, although a single phrase can enc...

U.S. Bancorp, Goldman Sachs, and Uses of Technology

also building for the future. Current Issues and Trends Today, office automation and the use of Internet and Intranet appli...

Segmentation and Questions on Marketing

Nike and Reebok traded leading positions in their industry and each marketed to teens using star athletes. One of the primary cha...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Gramm Leach Bliley Act and Banking Regulation

In this provision, we see one answer to our question - namely, that the Fed needs to keep an eye on potential holding companies to...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Banking Industry and Acquisitions, Mergers, and Diversification

a survey that was undertaken by Grant Thornton, of 518 community banks, it was found that the ability to find new sources of reven...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

American and United Kingdom Banking and Financial Services Structures

individual or an organisation. Banks and building societies may act a intermediaries as may different types of Insurance brokers (...

Banking Industry and Computer Technology

banking, and so on. Workplaces are good places to examine how the dreams and dilemmas of computerization really work out for larg...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

World Poverty and Globalization

restructuring of the global economy which was so desperately needed in 1944, and the General Agreement on Trades and Tariffs desig...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

Business World and Changing Technology

In five pages corporate America is examined in view of the impact of technology changes with retail, banking, and entertainment in...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Global Peace Contributions of the World Bank

In 5 pages this paper discusses how global peace and economic stability have been influenced by the roles played by the Internatio...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Bank of England's 1997 Independence

In five pages this paper discusses the 1997 independence of the Bank of England in an assessment of its true level of independence...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Internet, Banking, and Small Business

In thirty five pages this paper discusses the impact of the Internet upon banking and small business and the connection that exist...