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Essays 1501 - 1530

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

Banking Industry and Computer Technology

banking, and so on. Workplaces are good places to examine how the dreams and dilemmas of computerization really work out for larg...

Global Brokerage Activity and the Influence of Technology

In fifteen pages this paper discusses how technology has influenced investment banking activities in the United States, Great Brit...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

New Company Financial Aspects

In five pages this paper considers how capital may be raised by a new business and includes venture capital use, bank borrowing, a...

COBOL and Chase Manhattan, A New Way?

The programming language COBOL is discussed in relation to modern corporations, particularly Chase Manhattan Bank. One of the firs...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

ECB and the Economy of Europe

In ten pages this paper considers the Euro, the economy of Europe, and how it is managed by the European Central Bank, with long a...

United Kingdom's Fraud Cases and Accounting Regulatory Authorities

In ten pages this paper examines cases of Wickes BCCI, Maxwell, Guinness, and Barings Bank in a consideration of UK accounting reg...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Ohio's Banc One's Technological Approach

In five pages Harvard Case Study 9 582 091 on the technology approaches of Banc One of Ohio and how this led to its banking indust...

Small Business and the Marketing of Computer Services

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

Bank One's Hiring Problems

In five pages this paper examines the 2001 hiring problems at Bank One in an emphasis upon economic situations that have impaired ...

China Tobacco Company Creation

with even a modicum of business savvy knows that any number of factors can go awry. Therefore, getting a business up and running ...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...