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Essays 1501 - 1530

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

The Libyan Arab Bank Vs. The Bankers Trust Co.

for the release of their money and for failing to carry out a transaction which had been requested. After much posturing, the co...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Mexico's Revolution and the Part America Played in It

This paper contains twenty pages and discusses how America may have instigated the Mexican Revolution in terms of frequent interfe...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

Banking and TQM

In ten pages this paper applies the concept of Total Quality Management to the banking industry. Six sources are cited in the bib...

Evaluation of Employees Overview

In five pages this paper discusses how Toronto Dominion Bank employees are evaluated based upon student provided information. Fiv...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

World Bank, Agriculture, and Ghana

In twelve pages Ghana is discussed in an examination of such topics as World Bank involvement and agriculture. Seven sources are ...

Significant Threats to the Global Economy

and more inventories are liquidated to raise cash. This, then, is the time when the sell-off will start impacting the economy, onl...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...

Banking System in Canada

global merger craze, as well as by the business upheaval created by new technologies and a changing competitive climate. This has ...

Banking and Islam

In twenty pages this report on Islamic banking examines its ideological principles and basic concepts and considers the Islamic fi...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal...

Mortgage and Savings' Interest Rates

and act more as a lure than as a normal interest rate. Car deals aside, there are many questions concerning credit which linger....

Transformation of the City Bank of New York Into Citibank

In twenty pages this report considers this important banking institution and speculates what the future may have in store. Fiftee...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...