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Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Sample Plan for New Product Marketing Research

In eight pages Southeast Asia is the setting for a new product that needs market research conducted with a sample plan for investi...

Children and the Effects of Marketing

In eight pages this paper discusses how product marketing focuses upon children in a consideration of the connection between paren...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Creating a Survey and Market Research

In twelve pages this paper examines the process of creating a survey for the purposes of market research. Eight sources are cited...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Internet Marketing of Music

In six pages this essay examines music marketing in a consideration of the past, the present, and the future with the impact of th...

Marketing Plan for Parrot Place Sales

In twelve pages this paper examines The Parrot Place, which sells large domestic breeds of parrots in an overview of its marketing...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Assessment of a Marketing and Advertising Plan

In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in t...

Increasing Laptop Sales Overview and Marketing Plan

In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample...

Community Nursing Program Marketing Plan

In six pages this paper examines a marketing plan for a community nursing program regarding the recruitment of students to volunte...

Community Nursing Program Marketing Plan II

In five pages this paper discusses the recruitment of women to attend STD workshops as part of an inner city shelter for the homel...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Merchandising Flaws, Time Management Tips for 7-11

provided for a portion of the startup investment. The company contributes to site selection, planning and business registration e...

McDonnell Douglas and Problem Solving

In eight pages this paper analyzes how problems are solved at the McDonnell Douglas Corporation in a strategic management consider...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Conrail Case Study of Problems and Solutions

In ten pages Conrail's strengths and weaknesses are assessed in this case study of history, growth, and management principles, wit...

Wayne Huizenga, Republic Industries, and Blockbuster Video

In a paper consisting of five pages Wayne Huizenga's successful course is charted from waste management to Blockbuster to the dive...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...