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Essays 31 - 60

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Piaget Affirmed Through Naturalistic Observations

Numerous theories have been formulated to explain a childs relationship with their world....

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS

of drive-through. The drive-through, especially, is parent-friendly - the last thing a parent with two or three toddlers wants to ...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Ethnography Project/Working at McDonald's

stated corporate culture. The official McDonalds corporate culture The official underlying ethos of McDonalds management is a vi...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

MCDONALD'S AND SWOT ANALYSIS

is strong and where it could use some improvement. The SWOT analysis provides an internal glimpse (strengths, weaknesses) while ex...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

Global Business and McDonald's

In eleven pages this paper discusses the business McDonald's generates internationally and the economic effects resulting from thi...

American Cultural Icon McDonald's

Quito, Ecuador, antiwar protestors burned the statue of Ronald McDonald; in Paris, protestors smashed in the windows (Walker 2003)...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

The Future of McDonald's Corporation

day. If were doing a better job today than we did yesterday, providing them the great service, quality, cleanliness and value, tha...

McDonald's and Its Investments

Gunn, 1997). Many would concur with that evaluation as it was a short-lived burger choice. It seem as if at the time, its rival Bu...