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Essays 331 - 360

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Metaphors and Themes in Works of Louis De Bernieres and Primo Levi

make an appearance in the book until nearly mid-way through. However, it is quickly understood, once he appears, that he and his m...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Metaphor Controlling

interesting to note, there are several distinctions of metaphors. According to the online Merriam-Webster dictionary (2002) metaph...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

'The Flea' by John Donne, Meaning and Metaphor

imagery and emotional intensity alone, but by considering the social context that they grew out of and how they address it, a whol...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Metaphor Concept and Theories

hand is a condensed form of simile, or the simile without the use of the words "like" or "as" (1978). Both are comparisons but mos...

Health Care, Organization, and Metaphor

In five pages this report examines metaphor in a consideration of the health care organizational environment. Three sources are c...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Poetry and Metaphor

is T.S. Eliots The Love Song of J. Alfred Prufrock. Through the adroit use of metaphor Eliot invites the reader to undertake a jo...

Lord Byron's Poems and the Metaphors of Love and Fame

more likely that they will remember and personally value the days of their youth. Byron takes a strong stand in representing thi...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Simile and Metaphor

arms off and place them somewhere, nor did she wage a real battle on the high window. Even the terms high window and shadow can be...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Metaphor and Imagery in 'My Papa's Waltz' by Theodore Roethke

In six pages this report analyzes the metaphor and imagery featured in 'My Papa's Waltz' by poet Theodore Roethke. Three sources ...

Metaphor in the Work of E. E. Cummings

This essay provides a reading of the classic Cummings' poem, "somewhere I have never travelled, gladly beyond." The aut...

Metaphor in 'Cathedral' by Raymond Carver

extensively from both the perspective of the unsighted as one who fails to see the beauty of the world around him to the sightless...

Ernest Hemingway's A Farewell to Arms and the Rain Metaphor

In five pages this paper discusses how death and separation are metaphorically represented by rain in Ernest Hemingway's A Farewel...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Use of Metaphor in Popular Songs

but other support metaphors are also created that emphasis the illusionary quality of attraction that deludes the singer into thi...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...