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Essays 391 - 420

Poetic Metaphors Used by Boccaccio, Aquinas, Sidney, Shelley, and Aristotle

In twelve pages the poetic metaphor and its value is assessed within the works of these varied literary and philosophical icons. ...

Metaphor and Symmetry in Escher's Works

In ten pages this paper examines Escher's works in a consideration of the mathematical, scientific, metaphorical, and symmetrical ...

Metaphor in Il Postino Film

In three pages the movie is summarized but its metaphor usages is the primary focus. There are no other sources listed....

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

The Government Metaphor of Al Capone's Chicago Control

In a research paper consisting of five pages the similarities between a government and Al Capone's crime syndicate are compared in...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

Archetypal Metaphors in A Clockwork Orange

who is so conditioned by the state that he is unable to survive in the real world. Finally, a violent past which he is unable to c...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Modern Literature and Body Metaphors

such as when an individual describes himself as being "torn in two", "up against a wall", or "hot-blooded" in which individuals ma...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

The Bone People by Keri Hulme and Structural Metaphors

only now an even deeper character has been introduced, Daniels, who bloody death Simon has brought into Kerewins tower house. When...

Political Writing and Metaphor

at Dukes by Aram Bakshian Jr., which appeared in the American Spectator in 1993 will be utilized. It is a lighthearted piece that...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Metaphors and Themes in Works of Louis De Bernieres and Primo Levi

make an appearance in the book until nearly mid-way through. However, it is quickly understood, once he appears, that he and his m...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Metaphor Controlling

interesting to note, there are several distinctions of metaphors. According to the online Merriam-Webster dictionary (2002) metaph...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

'The Flea' by John Donne, Meaning and Metaphor

imagery and emotional intensity alone, but by considering the social context that they grew out of and how they address it, a whol...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Metaphor Concept and Theories

hand is a condensed form of simile, or the simile without the use of the words "like" or "as" (1978). Both are comparisons but mos...