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Essays 241 - 270

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Metaphor and Imagery in 'My Papa's Waltz' by Theodore Roethke

In six pages this report analyzes the metaphor and imagery featured in 'My Papa's Waltz' by poet Theodore Roethke. Three sources ...

Metaphor in the Work of E. E. Cummings

This essay provides a reading of the classic Cummings' poem, "somewhere I have never travelled, gladly beyond." The aut...

Metaphor in 'Cathedral' by Raymond Carver

extensively from both the perspective of the unsighted as one who fails to see the beauty of the world around him to the sightless...

Ernest Hemingway's A Farewell to Arms and the Rain Metaphor

In five pages this paper discusses how death and separation are metaphorically represented by rain in Ernest Hemingway's A Farewel...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Archetypal Metaphors in A Clockwork Orange

who is so conditioned by the state that he is unable to survive in the real world. Finally, a violent past which he is unable to c...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

The Bone People by Keri Hulme and Structural Metaphors

only now an even deeper character has been introduced, Daniels, who bloody death Simon has brought into Kerewins tower house. When...

Modern Literature and Body Metaphors

such as when an individual describes himself as being "torn in two", "up against a wall", or "hot-blooded" in which individuals ma...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Political Writing and Metaphor

at Dukes by Aram Bakshian Jr., which appeared in the American Spectator in 1993 will be utilized. It is a lighthearted piece that...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

'Oranges and Sweet Sister Boy' by Judy Ruiz and Metaphors

yet durable external shell which can be peeled away to reveal the different sections. While the sections are all different they to...