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Essays 151 - 180

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

The Promotion of Different Products and Services

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

Student Case Study Assessment of Vanguard Funds

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Michael J. Brennan's 'Stripping the S&P 500 Index'

This paper consists of a 5 page analysis of an article that was published in Financial Analysts Journal suggesting ways to provide...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Computer-Based Instruction/Effect on Reading Achievement

p. 7 Chapter 2--Review of Related Literature... p. 7 Articles summarizing research ............ p. 8 Studies Students w/langua...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Marketing the Visiting Nurse Association

even through government agencies (Visiting Nurse Association-Omaha/Southeast Nebraska, 2002). Various programs and services are sp...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Garzarelli's Edge, The Sequel (Article Review)

CNN and Newsweek, it would seem as if Garzarelli is an excellent analyst. Why is Cubster so critical? A large part of the critic...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...