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Essays 31 - 60

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

Marketing Analysis of Swiffer Sweeper Products

a magnet" (Cornwell, 2002). The cloths pick up the dust, etc. and then are thrown away (McGee, 1999). Swiffer was introduced to t...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

MARKETING MIX AND SOAP

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Dental Practice and the Marketing Professional Services

greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...