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Essays 1501 - 1530

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Smart Car Marketing Plan

Analysis Smart has been available in Europe for several years, but it only now is coming into the US. There is a...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

FINANCIAL INFORMATION AND PLAYERS IN THE DVD MARKET

caused financial problems within the company (Blockbuster Inc., 2009). Trying to encourage customers to continue using pr...

An Analysis of the Container Shipping Market

A problem with the container shipping industry is that despite an increased demand overt the last few years the capacity in the in...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...

THE DRY MARKET INDICES

one indicator of the economy, the Baltic Dry Index is just as important. The Baltic Dry Index measures how much it costs to ship d...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

SINGLE EUROPEAN MARKET AND ADVANTAGES

This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography ...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

MARKETING AND ITS IMPACT ON SOCIETY

just a touch of a button. Add a company trying to implement a marketing mix for its product into the fray and it can be hard for t...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Strategies For Marketing Cosmetic Lasers

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

Post 1989 Japanese Stock Market and the Nikkei

In six pages this paper examines the Nikkei in a consideration of the post 1989 Japanese stock market. Twelve sources are cited i...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

Behavior of the Stock Market

In sixteen pages this paper examines stock values, dividend payouts, and the S and P 500 in an analysis of stock market behavior. ...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Economy, Market, and State According to Karl Marx and Thomas Hobbes

In eight pages this paper contrasts and compares Marxist and Hobbesian theories regarding a market economy, the State, and society...

Merrill Lynch and Charles Schwab Channel Marketing Management and Sales Force

In eight pages this paper discusses industry competition and these firms' particularly emphasis or specialty areas. Fifteen sourc...

Market System and the Federal Reserve Bank

In five pages this paper examines the Federal Reserve Bank in a consideration of the market system and the role played by central ...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography....

Issue One of Responding to Market Outcomes

In five pages this paper argues that the conservative perspective is superior to radical or liberal counterparts in a consideratio...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...