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Essays 931 - 960

Debate on Caps Being Placed on Medical Malpractice

While some might consider this a step in the right direction, trial lawyers and victims of medical abuses do not agree. The Associ...

Rural Southwest Queensland Australia and Developing a Breast Cancer Screening Program

2002). Finally, the paper notes that there should be an adequate screening test that is "capable of detecting the susceptibility, ...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Fuel Hedging and Airlines - Are the costs Greater than the Benefits?

questions to be addressed with the research is to assess whether or not it is in the interests of the shareholders, assuming they ...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

California Colleges and Universities

also numerous changes to the accreditation process, some of which have to do with distance education. And, there are special provi...

Should Airlines Hedge their Fuel Purchases?

the firm to the relevant stakeholders (Chyssides and Kaler, 1998). When looking at the way airlines in particular operate prote...

The Impact of Global Warming on a Business

their impact is felt by 70% of the population were effected to a significant level (Saporito, 2001). The emissions made ar...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

The Potential of Diversity Management at Cathay Pacific

firm was facing a potential action by pilots that were claiming racial discrimination based on the compensation packages that were...

Emotional Intelligence

the more recent theories on this topic is Golemans theory of emotional intelligence. Goleman was not the first author who proposed...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

A Practical Illustration of Activity Based Costing

manufacturing to prepare the oats for sale. There is also the cost of the packaging, which is brought in as flat packed cardboard ...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

The Elderly Population and Substance Abuse

not as healthy as those of younger adults. Metabolism changes and older individuals cannot handle alcohol in he same way as their ...

Airline Profability and Fuel Hedging: An Analytical Look

to the airlines: they have to buy the fuel at the agreed upon rate regardless of what happens to the actual market value of fuel. ...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Metabolism and Metabolic Efficiency

properly! All living organisms must somehow be...