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Essays 1651 - 1680

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Dental Practice and the Marketing Professional Services

greatly affect its bottom-line performance. The four Ps - product, price, place and promotion - provide a method of breaking down...

Turkey's Market for Disposable Diapers

people, 27 percent of whom are below the age of 14 (Turkey). As a developing nation, Turkey still retains a high birth rate of 17...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Nursing Research Article 'Predicting Family Health in Families of Young Adults with Severe Mental Illness' Reviewed

new research is needed in the area. The style of the literature review is appropriate in that the author divides it into we...

Romanticism and 'Ode to a Grecian Urn' by John Keats

romantic poetry it that the emphasis was always on emotions, rather than reason. William Wordsworth, a fellow Romantic, defined "g...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Industrial Relations and HRM

(Silva, 1997). In todays organization development literature, we consistently find the word strategic - strategic planning, strate...

ARCO Alaska and Virtual Teams

management at ARCO Alaska, Inc. in Anchorage, says, "As industry becomes more global and [has] gone through years of downsizing, t...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

Individual Church Marketing

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

UK's 'No Frills' Airlines and Organizational Culture

to put speed and efficiency as a priority: the planes must keep to a tight schedule and often must faster turn-around times, and l...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

Tesco's Marketing of its 'Finest' Range

of the market. The current trend in stocking luxury brand foods can be seen as a result of the way that the economy has developed....

8 Successful Company Attributes and In Search of Excellence by Peters and Waterman

According to Peters and Waterman, the following eight attributes must be incorporated in order to achieve this objective: 1. A bi...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Art Practice and Multicultural Approaches

order to arrive at a greater understanding of the individuals who identify with them. The concern with this approach, of co...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Overview of Portable Travel Desk

full size. Add to these items the associated papers, disks and CDs that the user needs, and that lightweight, slimline laptop has...

Marketing Strategies for Laundry Detergent

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

Marks and Spencer's Fall and Rise

sales trends we can see that there are also some problems in the industry. The current economic environment has influenced the sal...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Halogen Group Chemistry

In five pages the halogen group and its chemical components are examined. Five sources are cited in the bibliography....

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Treatment Program for Diabetes Model

In seven pages this research paper considers a model diabetes treatment program that would be situated in a hypothetical metropoli...