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Essays 151 - 180

Moving forward at SWA

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

Southwest - Preparing for Change

airline has faced some challenged, such as the fine in 2003 for failure to deal fairly with disabled customers. To assess the wa...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Operations of Major Airline

37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...

SOUTHWEST AIRLINES AND FINANCIAL OVERVIEW

income of $178 million and a net margin of 1.6% (2007 net income was $645 million, with a net margin of 6.5%) (Annual Report, 2009...

SOUTHWEST AIRLINES - SWOT AND STRATEGIES

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

HRM at Large Airline Company

(Southwest Airlines Co., 2009a). Southwest acquired Morris Air in 1993. This gave Southwest an opening in the Pacific Northwest...

Comparing Organizational Behavior at Southwest Airlines and British Airways

delivering good service, such as the Time 2008 Friendliest Airline award, and Forbes 2008 award for being the most reliable US air...

SOUTHWEST AIRLINES - AN ORGANIZATIONAL ANALYSIS

experiencing the economic downturns like other businesses are these days, its still considered a company worth working for, and on...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Increasing In Flight Duty Free Sales Business Plan

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Southwest U.S. and Assimilation Pressures Placed Upon Hispanics and Native Americans

historic plight of Hispanics and Native Americans in the Southwest. Even today, in fact, these cultures are too often penalized f...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

The Airline Manufacturing Industry

will have ripple effects throughout the industry. Although Delta denies that there will be any hub closures or job layoffs-for now...

Financial Assessment of Continental Airlines in Late 2007

there was some exceptional contracts which did not sit easily into the analysis of offer and acceptance as in multipartite contrac...