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Essays 2431 - 2460

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Success of Baker Hughes Inc.

sums up their goal of providing exceptional value for customers: "Our emphasis is on practical, dependable solutions within the we...

Fractional Jet Ownership Marketing

real estate counterpart. In this day of increasing competition and need to operate more efficiently, many organizations tha...

2 Parts and Questions About Shareholders

each form we will understand it in greater depth. The weak form of the hypothesis says that when trying to find a stock where ther...

A Case Study Featuring AcuScan, Inc.

to make the August launch date but without the required funds. This is both logical and emotional. The logic is based on Pats info...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

RU 486 and Hoechst Roussel Pharmaceuticals Inc.

not in conflict with models of corporate governance such as Milton Friedmans shareholder wealth maximisation model. Other interest...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Holy War, Inc. by Peter Bergen

to 1989. Chapter 3 : "Were bin Laden and his Afghan Arabs a creation of the US government" (Bergen 63). Various books and news r...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

A Performance Examination of Alcoa Inc.

(Alcoa, 2003). The two main types of product are flat rolled which made up $4.6 billion of sales in 2002 and engineered products w...

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Art Gallery Marketing

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

Internet Marketing

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

Downfall of Napster Inc.

infringers to locate items to copy. Questions 1. Based on the facts in the Napster case, who do you think should have control over...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...