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Essays 811 - 840

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Seveso, Italy Dioxin Contamination Accident

In five pages the 1976 explosion at a Seveso, Italy manufacturer of chlorine is examined in terms of dioxin contamination and the ...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

1960 New Jersey Supreme Court Decision 1A

In eight pages this memo analyzes dealer and manufacturer liability in a consideration of the 1960 case Henningsen v. Bloomfield M...

Zodiac Corporation and Karen Vincent

In nine pages this paper discusses the children's clothing contract manufacturer and Vincent's commitment to participatory managem...

Canadian Expansion and Commercial Value Assessment

In six pages the prospects of a U.S. manufacturer of air pollution control systems expanding its operations to Canada are assessed...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Overview of Dell Computer Company

In eighteen pages the rise of Dell to the leading personal computer manufacturer is documented with an examination of the current ...

Outsourcing IT

In fifteen pages a hypothetical case study involving a fictitious car manufacturer is utilized in a discussion of what outsourcing...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

NAFTA Beneficiary Sanluis Corporation

In twelve pages this research paper examines how the North American Free Trade Agreement benefited this Mexican manufacturer. Ele...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Quality Control and Management

In fifteen pages service industries and manufacturers are considered in an examination of Total Quality Management. Twelve source...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Case Study on the Chocolate Industry of the United Kingdom

In ten pages this paper discusses the UK chocolate industry in an overview of its present status with a fictitious manufacturer ca...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Australian Business Expansion into Malaysia and the United States

In fifteen pages this paper examines the potential business expansion of an Australian manufacturer of bulbs in a discussion of th...

AC Tractor and International Finance

In eight pages this paper examines the 1980s' currency hedging of this manufacturer of tractors in a consideration of its practice...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Automotive Industry's Largest Players

In nine pages this paper discusses how scope rather than scale economies are the primary focus of the largest manufacturers of aut...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...