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Essays 121 - 150

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

GERMANY VERSUS JAPAN: BATTLE OF CARS

the United States, for example, we have the "Big Three" auto manufacturers which, fairly or unfairly, have been maligned for poor-...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Analysis of an Audi Ad

to combat the idea that aluminum is inferior to steel. Therefore, the ad constitutes an argument based on Logos, that is, logic....

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

Plan to Increase Business for Dubai Internet City

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The Cars of the Future

the State of California for demanding these requirements (Moore 35). As this suggests, the focus of both car manufacturers and g...

Are Environmentally Friendly Rental Cars a Feasible Strategy?

commercially available, gas vehicles are also available and the use of other single source fuels, such as ammonia fueled vehicles....

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

New Car Buying

one has to spend at one dealership. One of the common problems with shopping for a car the traditional way has been the huge expe...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

The Use of Cafeteria Benefits Plans in Comparison to Traditional Health Benefits Plans

8 pages and 9 sources. This paper provides an overview of cafeteria benefits plans and traditional health benefits plans in order...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Management Planning at Boeing

and aggressively cuts costs. The 787 Dreamliner has been the project that would have the potential for elevating Boeing abo...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Economics Questions

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...