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Essays 91 - 120

A Letter to a Senator Involving Iraq War

the waging of war, but by the ability to wage war; not necessarily by the demonstration of our defense capabilities, but by the vi...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Canada's Great Depression

it changed the way that Canadians looked at money. It also changed life as it was known. During the depression of the thirties, ...

U.S. Immigration Limiting

on any further immigration. If this is not implemented and adhered to, he projects the United States population will top three hu...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

In Favor of Zero Tolerance Drug Policy in High School

in which "many public schools have adopted a policy of zero tolerance toward drug use, weapon possession and sexual harassment on ...

Evolution of Social Welfare Policy in the United States

insurance approach to public welfare" (Historical development). That is, these public programs would "ensure that protection was a...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Health Care Policymaking

the 1990s, there was a focus keeping kids health (Mechanic et al, 2005). To accomplish this, local health care institutions initia...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Border Control and Immigration Policy

fence, but rather that remedies should address both social concerns and the realities of this social, economic and political probl...

Making Environmental Policy and Market v. Regulatory Instruments

population. Convincing arguments are made for both sides of the conclusions. Yet, it is important to remember that human habitati...

FRANCE, BRITAIN AND CROSS-NATIONAL POLICIES OF MARKETS

What would be helpful to fully understand this conflict is to examine two different countries and determine, through this examinat...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Asia and Free Market Policies

on East Asia and Southeast Asia arent any different. For one thing, for all that protesters claim that free trade harms poor count...

UK Government Policies and Market Failure

If we look at the role of government and government failure we can look to the UK and the way public policy...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...