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Essays 481 - 510

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

VCR Market and Demand Price Elasticity

elasticity is greater than or equal to 1, the curve is considered to be elastic. If it is less than 1, the curve is said to be ine...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Redplato Fiscal Analysis

Sales Between 1990 and 2004, market share for Redplato has averaged between 38 and 68 percent. IV. Recent Thing Tank Marketing S...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Using Statistical Analysis and Explaining Probability

collected on the same date each month, the 12th. However, even during a day there are a number of different data points which coul...

The Promotion of Different Products and Services

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Economic Profile : Airline Industry

of airline tickets affects the demand. Rubin and Joy (2005) reported that the demand elasticity for leisure travel is 2.4, which i...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Gasoline Prices Change and a Reflection of Supply and Demand

way prices are expected to change, the AAA, which has been taking weekly surveys of prices from 2,8000 gas station in the state ha...

Managerial Economics Questions

able to be increased more as the demand would not decrease proportionally but at a rate less than the increase. If there are even...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

/E and Book to Price Ratio Calculations

be seen in companies that are expected to show high growth in the future or those shares which are over priced, so despite the cha...

Mediamark and Simmons Market Research Bureau

which has the aim of measuring and presents results on all adult Americans, including the Latino and Hispanic populations both Eng...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

The High Price of Gasoline in 2006

in this situation. First, it should be noted that the wholesale price of gas rises and that affects retail pricing (Scherer, 200...