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Essays 1531 - 1560

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Some Legal Aspects of Hoover Dam

lived nearby. Rationale for Hoover Dam The benefits that a dam on the Colorado River could bring to the southwestern United...

Creative Job Hunting

local area. Those individuals purchasing the homes and public buildings are those with the financial means not only to purchase t...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Choosing Social Issues for Corporate Social Responsibility

issues such as supporting farmers of shade-grown coffee; obviously, this is of relevant concern to their coffee-drinking patronage...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Communnication, Technology, and Social Changes

and the society. The Planned Parenthood Federation could produce a short documentary that reports the services they provide that a...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Is Conflict Necessary for Endogenous Social Change

The writer looks at the concepts of exogenous and endogenous social change. Focusing in the latter the writer considers whether so...

Leadership and Social Work

social work, one can find many people idealistically devoted to causes that are important to them. It is not an easy path to becom...

Designing Community-Based Prevention

any demographic characteristics. Considering these principles from the National Institute on Drug Abuse and the fact that drug a...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Vocational Rehabilitation Counseling: Case Study Analysis

of school for a year and needs direction. He has never held a job. Mark is currently living with his parents, receives SSI benefit...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Recommendations for Nonprofits

effective learning organizations require a transformational leader at the top of their management hierarchy. Green also indicates ...

AIRLINE INDUSTRY AND INNOVATION PROCESS

are, for the most part, out of these companies control). As such, it makes sense to examine consumer behavior as it pertains to pu...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Emergency Response and the Haitian Earthquake

On January 12, 2010 Haiti was shaken by one of the most devastating earthquakes of history. Because it hit in the most populated ...

How Health and Social Influences May Prevent Economic Development

corruption have prospered. Therefore, corruption alone cannot be seen as a source of constraint. Sachs (2006) notes that the per c...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Social Work and Gerontology

dedicated to offering equal opportunities to all classes of people. Of course, reality indicates that social practice often falls ...

Annotated Bibliography for Paul Farmer

Louissant, L. Jeannis, P. Farmer, A. Yang, & J. Mukherjee. "Economic risk factors for HIV infection among women in rural Haiti: Im...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...