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Essays 391 - 420

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Why EMI and Glaxo Achieved Such Different Results in the Medical Industry Despite High Levels of Innovation

their developments to be a commercial success. One area of criticism that is often seen where companies fail is the failure to inv...

Organizing for Innovation

the up and down path provided by the hierarchical structure. The matrix structure, however, allows for - and even encourage...

Citizen Kane

of Thatchers diary. Film components: Dissolves, flashback, deep-focus shots, long shots, close-ups. In the establishing long sho...

Community Policing in Lynchburg Virginia

cases of criminal activity, the Virginia courts had a history of being rather reluctant to support the use of anonymous complaints...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Coffee Will Make You Black by April Sinclair

In five pages the writer argues on behalf of this work becoming a part of any English class curriculum for sophomores. There are ...

Starbucks’ Recycled Coffee Cups

stores that are scattered across the country utilize a tremendous volume of paper products in their cups (Johnson, 2004). The ult...

Caribou Coffee

profit. The profitability of the project envisages breakeven during the second year, and a profit to $3.5 million by the end of th...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

Number One Specialty Coffee Shop

This essay uses examples to demonstrate the personal characteristics and qualities of Starbucks' CEO, Howard Schultz. It also disc...

Green Mountain Coffee Roasters Memorandum

basis. Today, this company as well as others face problems related to communications in that there is a great deal more competitio...

Coffee House Employee Motivation

dignity and according to Hay Grand Canyon College, 2003), they make sure the farmers make a living. This same theme is carried to ...

Leadership at Top Specialty Coffee Company

quality, accountability, providing an excellent working environment, embracing diversity, social responsibility, and fair trade wi...

Assessing School Web Sites; A Reseach Proposal

UK at the same time as having to meet pupil and parent expectations for high standards of education; as such careful management of...

Case Study of Largest Speicality Coffee Company

continue to innovate. It is also recommended that the company invigorate its employee incentives as well as to deliberately try to...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Effectiveness of Sex Education in Teen HIV Prevention

of all ethnicities, races and socioeconomic groups is high, as there were roughly 9 million new infections among young people aged...

HIV Prevention for Youth in Rural Areas

sex (Dunn, et al, 2007). Statistics, such as this, indicate the clear need for HIV prevention programs that specifically target ad...

Baptist Health Home Health Marketing Plan

expanding market share now and then maintaining that share as the target market increases in size. Situation Analysis BHH...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...