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Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

The importance of coffee in social culture in the US

This paper looks at the relationship between coffee consumption and American cultural ideology. The writer explores coffee's histo...

Assessing Five Coffee House Websites

with customers concerning the companys own products, its values including his commitment to customers. There is also an online sto...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Business Proposal

checks on cars and replace brakes and tires when needed. The concept has is based on providing convenience for, drivers, on servic...

Globalization Theories and China's Starbucks

for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in Ch...

Analysis of Starbucks

a prosperous business. The coffee houses initiated by Starbucks combined the European custom of coffee houses with the American ta...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Fair Trade

that it requires local people to adjust to its way of doing things - such as operating with a high degree of mechanization - and i...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Overview of Instant Coffee Industry

coffee beans and created a process for removing the caffeine from the beans (Green Mountain Coffee Roasters, 1994). That would be ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Peter Doughnuts, Supplying Coffee and 'Brewing Up Sales'

All of business has become hypercompetitive in todays business environment, a fact that has been brought to bear by decline in bus...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...