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Essays 271 - 300

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

What is Eurocurrency?

a deposit of the funds with a US bank. This meant it would not be possible for the US money to be frozen or confiscated as it no l...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Telecommunications Industry

with the existing customers as well as gain new customers with a high level of marketing (Euromonitor, 2005). The market is expec...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

BabyCare Ltd Case Study

assumed 90% retention rate is over optimistic (as it is higher than any levels achieved so far) there is still a high level of gro...

The Perception of Ethics in Marketing

way in which the marketing function is perceived. If marketing is the way that a firm sells it output, then the way that the med...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

UNETHICAL BEHAVIOR OF PHARMACARE IN CONNECTION WITH AD23

Answers questions pertaining to the business, marketing and advertising non-ethical behavior used by PharmaCARE in its distributio...

Organizational Issues for a Financial Services Firm

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Characteristics of an Independent Filmmaker

This 5 page paper discusses the characteristics that distinguish independent filmmakers from those working in the mainstream enter...

Avon and Mary Kay Cosmetics in China and Japan

In eight pages this paper considers five questions regarding the market entrance of Avon and Mary Kay into China and Japan. Fourt...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Financial Analysis and Stock Markets

In twelve pages this paper answers questions regarding hedging, bonds, and the stock market as each relates to ASDC Telecommunicat...

Questions on Healthcare Economics

In six pages U.S. healthcare economics are examined by answering student posed questions regarding reforms to Medicaid, antitrust ...

Application Responses for Parsons Design School

fashion that exists within a single country, indicating the vast social divides that exist all across the world. Even within my ow...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...