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Essays 241 - 270

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Applying Motivational Theory to Education

in their home background. By creating and maintaining a nurturing and positive learning environment in their classes, teachers can...

A Review of the Promises Vs the Ethics of Stem Cell Research

of stem cell research. These first three chapters benefit from the contributions of James Thompson himself (the man that first is...

Cluster Analysis, Multidimensional Scaling, and Factor Analysis

"the feasibility of bringing new generic drugs to market" (Innovating Opportunities, n.d.). Email to Upper Management Facto...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

Application of Theory on Delinquency

that blockage of these goals can result in delinquency that indicates that deviant behavior is an illegitimate method for achievin...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

Family Therapy Options of Problem Focused and Solution

children or adolescents was a direct result of dysfunctional aspects of family relationships (Bertolino, 2003). Consequently, they...

Social Engineering of Adam Podgorecki

social changes" (Podgorecki, 1990, p. 62). The concept of sociotechnics was first introduced into the Western scientific community...

Peer Reviewed Articles on Play Therapy

direct the session at all, but simply asks questions that stimulate communication between the child and the facilitator. This mode...

Illness and Culture in How the Garcia Girls Lost Their Accent by Julia Alvarez

differences between cultures consist of variation in their main pattern in terms of these five dimensions and that these differenc...

Kuhn's theory of the paradigm shift

which contradicts the paradigm, and which cannot be explained within the terms of the paradigm. This gives rise to further researc...