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Essays 241 - 270

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Overview of Medical Photography

In ten pages this paper examines how the medical profession utilizes photography in a consideration of its applications to diagnos...

3 Theorists on Psychological Disorders

Three Perspectives: 10 pages in length. This paper examines the theories and treatments of psychological disorders as viewed by t...

Old Testament Covenant

deity, was the "first principle, the very foundation of the divinely willed order of things" (McCarthy 136). However, it is not e...

Urban Planning and Development Theories of Paul Peterson

In eight pages this research essay considers Miami in an application of Paul Peterson's urban development and planning theories. ...

Book of Genesis Definitions of Literary Terms

involves not only examining the authors words for literal meaning, but also considering the meanings behind symbolism and imagery....

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Parabolas and Hyperbolas

cutting the cone is angled, the ellipse produced will be correspondingly more elongated, up to the point where the curve is no lon...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

International Politics, Globalism, Pluralism, and Realism

(Kauppi and Viotti, 1999). In conceiving of the state as a unitary actor, realism conceives of the state as being "encapsulated ...

Business, Internet, and IS

the Internet, trading partners can bypass intermediaries and inefficient multi-layered procedures. Furthermore, Web-sites are avai...

Social Work and Erik Erikson's Psychosocial Development Model

1972). The rest of the stages, and their specific crisis, are as follows: the preschooler stage (years 3-5)-- initiative v. guilt;...